hotelHotel websites are a critical vehicle to confirming more online reservations. Without a hotel website, your hotel is missing a huge revenue source of frequent, repeat travelers. Not every website performs the same, however, so it is important to understand what makes a good hotel website, and how to avoid purchasing a bad one.

WHY DOES HOTELIERS NEED HOTEL WEBSITES?

In this age of online travel agencies (OTAs) that dominate online bookings (and take a good chunk of change away from hotels), some hoteliers may wonder why they should bother with a website. Simple. In a sentence, confirmed reservations are cheaper for the hotel owner if made from hotel websites, guests crave detailed information like photos and videos from a hotel website, and they allow hoteliers to tell their property's story in their own words. Let me explain:

Hotel Website Online Reservations Are Cheaper (Booking System)

Studies show that online reservations are cheaper if they come from a hotels own website and online booking engine. They are cheaper than reservations that come from OTAs (which often take a huge commission) and even cheaper than taking reservations by email or phone. The more ways you can automate the reservation process, the cheaper each reservation becomes.

Guests Still Search for Individual Hotel Websites

nigeria hotelsGoogle reports that the average traveler visits 22 different websites over the span of 9.5 research sessions before making a travel related booking. This means that people may use an OTA to discover you, but they also are likely to search for hotel websites after the initial discovery in order to find better hotel marketing materials and promotions. Simply put, a hotel website will give guests more options and greater opportunity to spend their money directly with you instead of through a middleman.

Hotel websites allow hoteliers to own their story

There is a wealth of misinformation out there about your property, from outdated travel magazines to directory listings to outdated OTAs, all trying to get business heading to your property. Crafting your online marketing with a custom hotel website allows you to own your hotel's story and tell it your way, not some OTAs way. Hotel websites allow you to describe your rooms the way you want to, talk about local attractions that you think are important, and change things about your property or rates on the fly. Guests will have access to current, up-to-date information from your site because you're in control of it.

Hotel Websites Optimized for Search: Hotel SEO

Online search is still the number-1 best performing tool for marketing your hotel online. Crafting a hotel website optimized for search engines (SEO) is important to give your property the best visibility you can. Hotel SEO is a huge industry filled with misinformation—what we here at Kivos Webmasters like to call Fear, Uncertainty and Doubt (FUD). Instead of FUD, which is used to intimidate people into paying a ton of money for dubious SEO services that have unsubstantiated results that could possibly even hurt you, our strategy is to provide ongoing SEO education and deliver Internet marketing optimized for search right out of the box.

Hotel Websites Optimized for Social Media

With nearly one-billion active Facebook users alone, not counting the billions on other networks, social media has become a marketing channel we can't ignore. Every day, people use Facebook, Google+ and Twitter as their primary information discovery tool. If your online marketing materials aren't optimized for social media, you'll miss out on this huge segment of the market.

Hotel websites optimized for mobile browsing

Google predicts that by the end of this year, more than one-billion people will use mobile devices as their primary internet access point. Primary, as in, replacing desktop computers and laptops! Google further reveals that 95% of all smart-phone owners use their devices to perform Google search queries. This means that guests are searching for websites from their mobile devices, and that if your hotel websites are not optimized for mobile, you're providing guests with a poor browsing experience. Optimize them for smartphones like the iPhone® and tablets like the iPad® to ensure your marketing materials are readily consumed by the billions of mobile browsers.

Commission-Free Online Reservations from Hotel Websites

nigeria hotel websiteOTAs take a slice of every reservation they refer to you. That's your money. The only reason they get a piece is because guests found them first, and your property through them. Having a branded, modern hotel website encourages more direct reservations with you, giving you a larger slice of the pie. Additionally, many online booking engines will skim a bit from the top. Owning your own hotel website allows you to select your booking engine of choice, including many commission-free booking engines.
A hotel website is an integral part of marketing your business online. A little bit of research will prove valuable when the time comes to craft your unique, branded Internet presence. Kivos Webmasters is here to help. With thousands of clients around the world who use our modern, top-of-the-line hotel websites, we have the talent and experience to help you promote your property, your way. Contact us at info@kivoswebmasters.com

YOUR HOTEL WEBSITE WILL BE A CMS (CONTENT MANAGEMENT SYSTEM) IN DESIGN

A CMS (Content Management System) is a website built by KIVOS WEBMASTERS with the aim of giving you full control over the website after its completion and upload online. It gives you the ability to edit, remove, add and delete the content of the website without causing any damage to the website itself and without the knowledge of website programming languages such as HTML, CSS, PHP etc. This gives you power to change any information on the website at will without contacting us KIVOS WEBMASTERS). In the comfort of your home or offices you can delete or upload any form of information (such as text, picture, files etc) on your site at any given time.

CONTENT OF THE WEBSITE.

All information to be displayed on your website will be submitted to us by you or KIVOS WEBMASTERS will negotiate a price for you, if we are to supply the relevant information for your website. Objects like images, graphs, charts, and other materials may be submitted in picture format from a digital camera or printed photo.
Text information will also be supplied to us by you in MS Word-typed-format, or you be charged a flat rate of N50 per page for typing your information by KIVOS WEBMASTERS typist, if supplied as a paper- manuscript

Kivos Webmasters & ICT Solutions

Kivos Webmasters started in 2005 as 360solutionkolony and since then grown into a mega gaint in the website design and development industry in Nigeria.
Now as Kivos Webmasters, the company aims at getting over 120 businesses and individuals online every year for the lowest price ever not compromising quality and professionalism. Come to us today, you can be one of them !

 

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Email: info@kivoswebmasters.com
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